mrsamct
Registred
Joined: 06 Aug 2011
Posts: 207
|
 Posted: Thu Sep 22, 2011 6:49 am Post subject: SEO Migration's all myths uncovered on how they will work ag |
 |
|
Condos in Mississauga
Christmas hamper
SEO Migration's all myths uncovered on how they will work against you and In no other industry on the planet is change and development as important to survival as it is in marketing, and nowhere is this more true and prevalent than it is online and in digital marketing.
As an SEO Agency we expect that our clients will approach us from time to time with the desire to change and modernise their website.
As a website owner, you may not know that by simply altering your website you actually place yourself in danger of unravelling months or possibly years of SEO work, whether it be:
• Changing your Domain name,
• Tweaking or changing your URL
• Upgrading your web design,
• Switching your CMS platform or
3 out of 4 of all web redesigns result in some form of dip in the rankings on Search Engine Result Pages (SERPs). A typical website will gain anywhere from 50% up to 85% of their web traffic from search engines like Google, therefore a slip in the rankings could potentially be catastrophic for business.
In Search Engine Optimisation, there is a service known as SEO Migration which is particularly useful to counter this problem. As a process it works in 3 stages:
Analysis
It is imperative to understand where you are now, knowing this basic fact will educate you on how you are progressing. By having knowledge of how each of your pages ranks in the SERPs, and the value of their link equity, you can plan what is necessary for each page to maintain or even improve upon their rankings on the new site. What needs to be analysed:
• Traffic evaluation (split of your traffic)
• Defining high priority keywords
• Establishing top landing pages
• Analysis and benchmark of existing link equity
_________________
mrsamct |
|
FAQ
Search
Memberlist
Usergroups
Register
Profile
Log in to check your private messages
Log in
