hurricanemaxi
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 Posted: Wed Dec 14, 2011 9:55 pm Post subject: FCC Addresses "Obnoxious" Volume of TV Commercials |
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The FCC passed the Commercial Advertisement Loudness Mitigation Act Tuesday to control TV commercial volume
Get ready to not jump out of your seat and fumble for the remote every time a commercial comes on TV -- the Federal Communications Commission (FCC) is finally going to make commercials the same volume as entertainment/news programming.
The FCC passed the Commercial Advertisement Loudness Mitigation Act Tuesday as a way of eliminating the excessively loud volume of TV commercials in comparison to TV shows or news.
Rep. Anna G. Eshoo (D-Menlo Park) is responsible for the creation of the bill after Congress passed legislation regarding the topic of commercial volume last year. Congress then told the FCC to draw up some enforcement rules.
"Most of us have...experienced this ourselves: You're watching your favorite television program, or the news, and all of a sudden, a commercial comes on, and it sounds like someone turned up the volume -- but no one did," said Julius Genachowski, FCC chairman. "Today, the FCC is quieting a persistent problem of the television age: loud commercials."
Cable and satellite companies along with local broadcasters will have to keep tabs on the volume of commercials after the new rules are implemented in December 2012.
"I cannot tell you how many hundreds of citizens have told me -- personally, through emails and letters, at public hearings, even across the family dinner table -- how obnoxiously intrusive they find loud commercials," said Michael J. Copps, FCC Commissioner.
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